Marketing (Bachelor of Science in Business Administration)
Are you a problem solver who enjoys working on creative projects? Do you like analyzing human behavior, conducting research and testing, or developing inventive ways to promote products? If you answered ‘yes’ and find yourself paying more attention to the commercials than the show, a Bachelor of Science in Business Administration (BSBA) with a concentration in marketing is the right choice for you.
Students earning a bachelor’s in marketing from Creighton’s Heider College of Business are immersed in the dynamic world of commerce—from developing business plans to product development, production, distribution and promotion. You’ll take a variety of courses such as advertising and promotion, consumer behavior, market research and Internet marketing. Plus, more than 90% of Heider business students complete an internship during their college career.
Most marketing graduates begin their careers as either a sales or marketing trainee in a wide variety of industries, such as pharmaceuticals, banking, insurance, retail and consumer product companies. Opportunities are abundant in marketing, and Creighton graduates are successful in finding jobs that closely match their career goals.
- Strategic Communications Track
- Customer Analytics Track
- Analyze industry trends to determine the most promising strategies for your organization.
- Communicate effectively with an internal team and with potential clients
- Develop creative thinking skills
- Manage your time and campaign budgets efficiently to obtain the greatest marketing ROI
- American Marketing Association Student Chapter
Creighton’s chapter of the American Marketing Association, part of the American Marketing Association (AMA), is a professional association for individuals involved in the practice, teaching and study of marketing worldwide. Through Creighton’s Chapter of the AMA you can explore the marketing field though educational experiences; connect with the Omaha community through networking events; and enjoy social events with fellow Creighton students.
- Alpha Kappa Psi: Business
Alpha Kappa Psi is the oldest and largest business fraternity. Become a part of a group that develops well-trained, ethical, skilled, resourceful, experienced business leaders.
- CU Heider Business Senate
The Creighton University Heider Business Senate is a liaison between the student body and the administration of the Heider College of Business. The Senate promotes the mission and values of the Heider College of Business through various projects.
- Beta Gamma Sigma: Business
This society encourages and rewards scholarship and accomplishment among students of commerce and business administration. Beta Gamma Sigma promotes the advancement of education in the art and science of business and fosters integrity in the conduct of business activities.
Business Career Programs
We take your success seriously at Creighton. So seriously that we have designed our Career Portfolio Program around your success as both a student and a professional. Our integrated philosophy of incorporating a balanced, hands-on learning experience with emphasis on ethics and service to others means that as a Creighton graduate, you will have the freedom, conscience, commitment and opportunity to do the right thing extremely well.
More than 90% of business students complete at least one internship during their college career. Internships are an excellent way to “sample” jobs that might become your career focus. Interns gain real world skills that strengthen their qualifications and give them a competitive edge when applying for full-time jobs later.