Bryan R. Johnson, PhD
Bryan R. Johnson, PhD

Bryan R. Johnson, PhD

Associate Professor
Heider College of Business

Expertise/Specializations

  • Marketing

Academic Appointments

Department

  • Marketing and Management

Position

  • Associate Professor

Teaching Activity

  • MKT 333: Consumer Behavior
  • MKT 353: Advertising and Promotion

Publications and Presentations

Articles

  • Crawford, Steve, Wes Gray, Bryan Johnson, and Richard Price, "What motivates buy-side analysts to share recommendations online?" Management Science, 64(6): 2574-2589 (Authorship is listed alphabetically.), Management Science, 2018
  • Crawford, Steve, Wes Gray, Bryan Johnson, and Richard Price, "Do Online Social Networks Matter for Financial Markets?" (Authorship is listed alphabetically.), Accounting Organizations and Society, 2017
  • Johnson, Bryan and William T. Ross, Jr., "It's Not Just 'Who' You Know, But 'How' You Know Them: The Impact of Social Structure on Economic Benefits Received by Consumers", Journal of Marketing Research, 2017
  • Johnson, Bryan, Matthew T. Seevers, and Todd Darnold, "School Ties: Social Capital and Student Performance in Individual and Group Tasks", Journal for the Advancement of Marketing Education, 23 (3), 34-46, 2015
  • Johnson, Bryan and William T. Ross, Jr., "When Social Ties Bind: An Exploration of the Adverse Effects of Using Social Relationships to Make Purchases", Journal of Consumer Satisfaction, Disatisfaction, & Complaining Behavior, 28, 26-44, 2015
  • Crawford, Steven., Bryan Johnson, and John Wingender, "The Impact of Americans with Disabilities Act (ADA) Events on Firm Value" (Authorship is Alphabetical), Applied Economics Letters, 22 (14), 1154-1157, 2015
  • Seevers, Matt., Bryan Johnson, and Todd Darnold, "Social Networks in the Classroom: Personality Factors as Antecedents of Student Social Capital", American Journal of Business Education, 8 (3), 193-206, 2015
  • Johnson, Bryan and Matt Seevers, "Developing Interpersonal Influence in Retail Purchasing Networks: An Exploratory Analysis of Tie Quantity, Tie Strength, and Tie Type", International Journal of Marketing Studies, 7 (1), 24-38, 2015
  • Johnson, Bryan R., William T. Ross, Jr., "The Consequences of Consumers' Use of Pre-Existing Social Relationships to Make Purchases", Journal of Relationship Marketing, 13, 207-242, 2014
  • Johnson, Bryan and Cardell K. Jacobsen, "Contact in Context: Whites' Attitudes Toward Interracial Marriage," In Within the Social World: Essays in Social Psychology, Jeffrey C. Chin and Cardell K. Jacobsen, Eds., Pearson/Allyn & Bacon Longman, 2008
  • Jacobson, Cardell K. and Bryan Johnson, "Interracial Friendship and African American Attitudes about Interracial Marriage", Journal of Black Studies, 13 (3), 207-242, 2006
  • Johnson, Bryan and Cardell K. Jacobson, "Contact in Context: An Examination of Social Settings on Whites' Attitudes Toward Interracial Marriage", Social Psychology Quarterly, 68 (4), 387-399, 2005

Research and Scholarship

Research and Scholarship Interests

  • Consumer Social Capital, Consumer Social Networks, Marketing & Finance, Health & Marketing

Current Research Projects

  • Consumer Social Capital, Consumer Social Networks, Marketing & Finance, Health & Marketing

Awards and Honors

  • Teacher of the Year Award, 2013-2014, Determined by Heider College of Business Senior Class , 2014