Bryan R. Johnson, PhD
Bryan R. Johnson, PhD

Bryan R. Johnson, PhD

Associate Professor
Heider College of Business


  • Marketing

Academic Appointments


  • Marketing and Management


  • Associate Professor

Teaching Activity

  • MKT 333: Consumer Behavior
  • MKT 353: Advertising and Promotion

Publications and Presentations


  • Crawford, Steve, Wes Gray, Bryan Johnson, and Richard Price, "What motivates buy-side analysts to share recommendations online?" Management Science, 64(6): 2574-2589 (Authorship is listed alphabetically.), Management Science, 2018
  • Johnson, Bryan and William T. Ross, Jr., "When Social Ties Bind: An Exploration of the Adverse Effects of Using Social Relationships to Make Purchases", Journal of Consumer Satisfaction, Disatisfaction, & Complaining Behavior, 28, 26-44, 2015
  • Crawford, Steven., Bryan Johnson, and John Wingender, "The Impact of Americans with Disabilities Act (ADA) Events on Firm Value" (Authorship is Alphabetical), Applied Economics Letters, 22 (14), 1154-1157, 2015
  • Johnson, Bryan and Matt Seevers, "Developing Interpersonal Influence in Retail Purchasing Networks: An Exploratory Analysis of Tie Quantity, Tie Strength, and Tie Type", International Journal of Marketing Studies, 7 (1), 24-38, 2015
  • Johnson, Bryan R., William T. Ross, Jr., "The Consequences of Consumers' Use of Pre-Existing Social Relationships to Make Purchases", Journal of Relationship Marketing, 13, 207-242, 2014

Research and Scholarship

Research and Scholarship Interests

  • Consumer Social Capital, Consumer Social Networks, Marketing & Finance, Health & Marketing

Current Research Projects

  • Consumer Social Capital, Consumer Social Networks, Marketing & Finance, Health & Marketing

Awards and Honors

  • Teacher of the Year Award, 2013-2014, Determined by Heider College of Business Senior Class , 2014