Bryan R. Johnson, PhD
Bryan R. Johnson, PhD

Bryan R. Johnson, PhD

Associate Professor
Heider College of Business

Expertise/Specializations

  • Marketing

Academic Appointments

Department

  • Marketing and Management

Position

  • Associate Professor

Teaching Activity

  • MKT 333: Consumer Behavior
  • MKT 353: Advertising and Promotion

Education

  • Ph.D., Pennsylvania State University (Marketing: Consumer Behavior)
  • M.S., Brigham Young University (Sociology: Social Psychology)
  • B.S., Brigham Young University (Sociology: Research & Analysis)

Publications and Presentations

Articles

  • Crawford, Steve, Wes Gray, Bryan Johnson, and Richard Price, "What motivates buy-side analysts to share recommendations online?" (Authorship is listed alphabetically.), Management Science, 2017
  • Crawford, Steve, Wes Gray, Bryan Johnson, and Richard Price, "Do Online Social Networks Matter for Financial Markets?" (Authorship is listed alphabetically.), Accounting Organizations and Society, 2017
  • Johnson, Bryan and William T. Ross, Jr., "It's Not Just 'Who' You Know, But 'How' You Know Them: The Impact of Social Structure on Economic Benefits Received by Consumers", Journal of Marketing Research, 2017
  • Johnson, Bryan, Matthew T. Seevers, and Todd Darnold, "School Ties: Social Capital and Student Performance in Individual and Group Tasks", Journal for the Advancement of Marketing Education, 23 (3), 34-46, 2015
  • Johnson, Bryan and William T. Ross, Jr., "When Social Ties Bind: An Exploration of the Adverse Effects of Using Social Relationships to Make Purchases", Journal of Consumer Satisfaction, Disatisfaction, & Complaining Behavior, 28, 26-44, 2015
  • Crawford, Steven., Bryan Johnson, and John Wingender, "The Impact of Americans with Disabilities Act (ADA) Events on Firm Value" (Authorship is Alphabetical), Applied Economics Letters, 22 (14), 1154-1157, 2015
  • Seevers, Matt., Bryan Johnson, and Todd Darnold, "Social Networks in the Classroom: Personality Factors as Antecedents of Student Social Capital", American Journal of Business Education, 8 (3), 193-206, 2015
  • Johnson, Bryan and Matt Seevers, "Developing Interpersonal Influence in Retail Purchasing Networks: An Exploratory Analysis of Tie Quantity, Tie Strength, and Tie Type", International Journal of Marketing Studies, 7 (1), 24-38, 2015
  • Johnson, Bryan R., William T. Ross, Jr., "The Consequences of Consumers' Use of Pre-Existing Social Relationships to Make Purchases", Journal of Relationship Marketing, 13, 207-242, 2014
  • Johnson, Bryan and Cardell K. Jacobsen, "Contact in Context: Whites' Attitudes Toward Interracial Marriage," In Within the Social World: Essays in Social Psychology, Jeffrey C. Chin and Cardell K. Jacobsen, Eds., Pearson/Allyn & Bacon Longman, 2008
  • Jacobson, Cardell K. and Bryan Johnson, "Interracial Friendship and African American Attitudes about Interracial Marriage", Journal of Black Studies, 13 (3), 207-242, 2006
  • Johnson, Bryan and Cardell K. Jacobson, "Contact in Context: An Examination of Social Settings on Whites' Attitudes Toward Interracial Marriage", Social Psychology Quarterly, 68 (4), 387-399, 2005

Presentations

  • Crawford, Steve, Wes Gray, Bryan Johnson, and Richard Price, What Motivates Buy-Side Analysts to Share Recommendations Online?, Paper presented at the University of Arkansas, Fayetteville, AR., 2016
  • Crawford, Steve, Wes Gray, Bryan Johnson, What Motivates Buy-side Analysts to Share Recommendations Online?, Paper presented at the University of Oklahoma, Norman, Oklahoma., 2016
  • Crawford, S., Gray, W., Johnson, B., Price, R., What Motivates Buy-Side Analysts to Share Recommendations Online?, Paper presented at IESE Business School, Barcelona, Spain, 2015
  • Crawford, S., Gray, W., Johnson, B., Price, R., What Motivates Buy-Side Analysts to Share Recommendations Online?, Paper presented at the University of Oregon., 2014
  • Crawford, S., Gray, W., Johnson, B., and Price, R., Do Buy-Side Recommendations Have Investment Value?, Paper presented at Oklahoma State University., 2013
  • Crawford, S., Gray, W., Johnson, B., and Price, R., Do Buy-Side Recommendations Have Investment Value?, Paper presented at University of Houston., 2013
  • Crawford, S., Gray, W., Johnson, B., and Price, R., Do Online Social Networks Matter for Financial Markets?, Paper presented at University of Connecticut., 2013
  • Crawford, S., Gray, W., Johnson, B., Price, R., Do Buy-Side Recommendations Have Investment Value?, Paper Presented at American Finance Association., 2013
  • Crawford, S., Gray, W., Johnson, B., Price, R., Do Buy-Side Recommendations have Investment Value?, Paper presented at Financial Management Association., 2012
  • Crawford, S., Gray, W., Johnson, B., Price, R., Do Buy-Side Recommendations Have Investment Value?, Paper presented at Villanova University., 2012
  • Crawford, S., Gray, W., Johnson, B., and Price, R., Do Buy-Side Recommendations Have Investment Value?, Paper presented at American Finance Association., 2012
  • Johnson, B., Ross, Jr., W., and Coulter, R., Commercial Friendships and Commercialized Friendships: Two Sides of the Same Coin or Two Different Coins?, Paper presented at the Association for Consumer Research Annual North American Conference., 2011
  • Crawford, S., Gray, W., Johnson, B., Price, R., Do Buy-Side Recommendations Have Investment Value?, Paper presented at Temple University., 2011
  • Crawford, S., Gray, W., Johnson, B., Price, R., Do Buy-Side Recommendations Have Investment Value?, Paper presented at the BYU Accounting Research Symposium., 2011
  • Johnson, Bryan R. and William T. Ross, Jr., Are All Referrals Created Equal? The Impact of Social Connections on Consumer Discounts, Paper presented at the Association for Consumer Research Annual North American Conference, San Francisco, CA., 2008
  • Johnson, Bryan R. and William T. Ross, Jr., Ties that Bind and Blind: The Negative Consequences of Using Social Capital to Facilitate Purchases, Paper presented at the Association for Consumer Research Annual North American Conference, San Francisco, CA., 2008
  • Johnson, Bryan R. and William T. Ross, Jr., I Know A 'Guy': How Consumers Leverage Social Relationships to Improve Returns in the Marketplace, Paper presented at the Association for Consumer Research Annual North American Conference, Memphis, TN., 2007
  • Johnson, Bryan R., Discussant for Practice Makes Imperfect? Sequence Learning and the Discontinuous Acquisition of Feature Use Skills (by Arun Lakshmanan), Paper presented and discussed at the 37th Annual Haring Symposium for Doctoral Research, Bloomington, IN., 2007
  • Johnson, Bryan R. and Cardell K. Jacobsen, Interracial Friendship and African American Attitudes about Interracial Marriage, Paper presented at the 2005 annual meeting of the Southern Sociological Association, Charlotte, NC., 2005
  • Johnson, Bryan R. and Cardell K. Jacobsen, Contact in Context: An Examination of Social Settings on Whites' Attitudes Toward Interracial Marriage, Paper presented at the 2004 Hawaii International Conference on Social Sciences, Honolulu, HI., 2004

Research and Scholarship

Research and Scholarship Interests

  • Consumer Social Capital, Consumer Social Networks, Marketing & Finance, Health & Marketing

Current Research Projects

  • Consumer Social Capital, Consumer Social Networks, Marketing & Finance, Health & Marketing

Awards and Honors

  • Award, Heider College of Business Class of 2014, 2014