Department

• Marketing and Management

Position

• Associate Professor

• Ph.D. Marketing. Washington State University 2006
• MBA Golden Gate University 1999
• BS Marketing Sacramento State University 1993

Articles

• Wachner, Trent., Business Culture in China: Analysis of a Cross-Cultural Leadership Program., Drake Management Review, 3 (1), 1-12, 2013
• Gustafson, A., Wachner, T., Global Pharmaceutical Marketing Incentives: Misplaced Marketing or the Common Good?, Journal of International Business, 2 (1), 29-50, 2010
• Wachner, T., & York, A., "How to Teach Bioscience Using the Case Discussion Method"., in The Case for Building Biotechnology, Ahn, M., Alverez, M., Myers, A., & York, A., eds., Logos Press, 2010
• Hendrickson, A.R., Wachner, T., & Matthews, B., "Digital Media: Future Research Directions" in Troy Strader (Ed.), Digital Product Management, Technology and Practice: Interdisciplinary Perspectives., IGI Global: Pennsylvania, 2010
• Plouffe, Christopher R., Hulland, John, Wachner, Trent Customer-directed selling behaviors and performance: a comparison of existing perspectives, Journal of the Academy of Marketing Science, 37, 422-439, 2009
• Wachner, Trent, Plouffe, Christopher R., Gregoire, Yany SOCO's impact on individual sales performance: The integration of selling skills as a missing link, Industrial Marketing Management, 38, 32-44, 2009

• Shine Award, Gamma Phi Beta, 2013
• Fellow, Academic Excellence and Assessment, 2011