Trent R. Wachner, PhD
Trent R. Wachner, PhD

Trent R. Wachner, PhD

Associate Professor
Heider College of Business

Academic Appointments


  • Marketing and Management


  • Associate Professor

Publications and Presentations


  • Wachner, Trent., Business Culture in China: Analysis of a Cross-Cultural Leadership Program., Drake Management Review, 3 (1), 1-12, 2013
  • Gustafson, A., Wachner, T., Global Pharmaceutical Marketing Incentives: Misplaced Marketing or the Common Good?, Journal of International Business, 2 (1), 29-50, 2010
  • Wachner, T., & York, A., "How to Teach Bioscience Using the Case Discussion Method"., in The Case for Building Biotechnology, Ahn, M., Alverez, M., Myers, A., & York, A., eds., Logos Press, 2010
  • Hendrickson, A.R., Wachner, T., & Matthews, B., "Digital Media: Future Research Directions" in Troy Strader (Ed.), Digital Product Management, Technology and Practice: Interdisciplinary Perspectives., IGI Global: Pennsylvania, 2010
  • Plouffe, Christopher R., Hulland, John, Wachner, Trent Customer-directed selling behaviors and performance: a comparison of existing perspectives, Journal of the Academy of Marketing Science, 37, 422-439, 2009
  • Wachner, Trent, Plouffe, Christopher R., Gregoire, Yany SOCO's impact on individual sales performance: The integration of selling skills as a missing link, Industrial Marketing Management, 38, 32-44, 2009


  • Panelist for Keidanren Delegation w/ Ed Morse, Kristie Briggs and former CEO's of Toyota and Canon , 2018
  • Panelist with Professor Koichi Hamada special adivsor for Japan Prime Minister Shinzo Abe, 2018
  • Panelist at 9th International Conference on Peace and Nonviolent Action, 2017

Awards and Honors

  • Shine Award, Gamma Phi Beta, 2013
  • Fellow, Academic Excellence and Assessment, 2011