Matt Seevers, PhD
Matt Seevers, PhD

Matt Seevers, PhD

Professor
Heider College of Business

Academic Appointments

Department

  • Marketing and Management

Position

  • Professor

Biography

Matt Seevers, Ph.D., joined the Heider College of Business faculty at Creighton University in 2005 and serves as Associate Professor of Marketing and Chair of the Department of Marketing & Management. He has received numerous awards for outstanding teaching at Creighton University, and previously at the University of Kentucky. Matt’s typical courses include Marketing Strategy at the undergraduate level and Marketing Management in the MBA program. He also leads a travel class that takes students to visit leading firms in San Francisco and the Silicon Valley. His research centers on the performance implications of work-related relationships, and his work appears in a variety of journals, including the Journal of Retailing, Journal of Personal Selling & Sales Management, Marketing Management Journal, and Journal of Travel Research. Prior to a career in academics, Matt worked in the golf industry and held membership in the Professional Golfers’ Association of America. Matt lives with his wife, Julie, and their daughters, Allison and Elsie, in West Omaha.

Education

  • B.S. (1994), Truman State University, Major: Marketing
  • M.B.A. (2001), Drake University, Major: Business Administration
  • Ph.D. (2006), University of Ketnucky, Major: Marketing

Publications and Presentations

Articles

  • Johnson, Bryan R., Matthew T. Seevers, and Todd C. Darnold, “School Ties: Social Capital and Student Performance in Individual and Group Tasks.", Journal for Advancement of Marketing Education, 23 (2), 34-46, 2015
  • Johnson, Bryan R. and Matthew T. Seevers, “Developing Interpersonal Influence in Retail Purchasing Networks: An Exploratory Analysis of Tie Quantity, Tie Strength, and Tie Type.", International Journal of Marketing Studies, 7 (1), 39-54, 2015
  • Seevers, Matthew T., Bryan R. Johnson, and Todd C. Darnold, “Social Networks in the Classroom: Personality Factors as Antecedents of Student Social Capital.", American Journal of Business Education, 8 (3), 1-14, 2015
  • Rowe, William J., Matthew T. Seevers, and James E. Zemanek, Jr., “Salesperson Slotting Allowance Authority in Manufacturer-Retailer Negotiations.”, Journal of Marketing Channels, 21 (4), 232-241, 2014
  • Seevers, Matthew T., William J. Rowe, and Steven J. Skinner, “Praise in Public, Criticize in Private? An Assessment of Performance Feedback Transparency in a Classroom Setting.", Marketing Education Review, 24 (Summer), 85-100, 2014
  • W. Matthew Bowler, Robert Dahlstrom, Matthew T. Seevers, and Steven J. Skinner, “The Ties that Buy: The Role of Interfirm Social Contagion across Customer Accounts.", Journal of Personal Selling and Sales Management, 31 (Winter), 7-20, 2011
  • Deskins, John and Matthew T. Seevers (2011), “Are State Expenditures to Promote Tourism Effective in Promoting State Economic Growth?”, Journal of Travel Research, 50 (March), 154-170, 2011
  • Seevers, Matthew T., Steven J. Skinner, and Robert Dahlstrom, “Performance Implications of a Retail Purchasing Network: The Role of Social Capital.", Journal of Retailing, 86 (December), 356-367, 2010
  • Seevers, Matthew T. "A Social Networks Approach to Market Orientation.", Marketing Management Journal, 20 (Fall), 152-162, 2010
  • Seevers, Matthew T., Steven J. Skinner, and Scott W. Kelley, “A Social Network Perspective on Sales Force Ethics.", Keller Center Research Report, September, 2010
  • Bowler, Wm. Matthew, Jonathon R. B. Halbesleben, Michael Stodnick, Matthew T. Seevers, and Laura M. Little, “The Moderating Effect of Network Centrality on Motive to Perform Interpersonal Citizenship.", Journal of Managerial Issues, 21 (Spring), 80-96, 2009
  • Seevers, Matthew T., Steven J. Skinner, and Scott W. Kelley, “A Social Network Perspective on Sales Force Ethics.", Journal of Personal Selling and Sales Management, 27 (Fall), 341-353, 2007
  • Jae, Haeran, Matthew T. Seevers, and Jule B. Gassenheimer, “Underground Economy and Economic Exchange: A Macro Perspective.", Marketing Management Journal, 17 (Fall), 1-15, 2007

Research and Scholarship

Research and Scholarship Interests

  • Social Capital; Social Network Analysis; Retail Purchasing; Sales Management & Personal Selling; Interorganizational Relationships; Job Performance; Student Performance; Performance Feedback; Market Orientation.

Awards and Honors

  • Cahill Award for Excellence, Heider College of Business, Creighton University, 2016
  • Gamma Phi Beta Outstanding Professor, Gamma Phi Beta, Creighton University, 2016
  • Faculty of the Year, Heider College of Business, Heider College of Business, Creighton University, 2015
  • Cahill Award for Excellence, Heider College of Business, Creighton University, 2014
  • Cahill Award for Excellence, Heider College of Business, Creighton University, 2014
  • Cahill Award for Excellence, Heider College of Business, Creighton University, 2013
  • Summer Research Grant, Heider College of Business, Creighton University, 2013
  • Distinguished Alumni Award, Lincoln Lutheran Junior-Senior High School, 2012
  • Faculty of the Year, Heider College of Business, Heider College of Business, Creighton University, 2012
  • Cahill Award for Excellence, Heider College of Business, Creighton University, 2012
  • Faculty of the Year, Heider College of Business, Heider College of Business, Creighton University, 2011
  • Gamma Phi Beta Outstanding Professor, Gamma Phi Beta, Creighton University, 2011
  • Faculty of the Year, Heider College of Business, Heider College of Business, Creighton University, 2010
  • Summer Research Grant, Heider College of Business, Creighton University, 2010
  • Summer Research Grant, Heider College of Business, Creighton University, 2009
  • Faculty of the Year, Heider College of Business, Heider College of Business, Creighton University, 2008
  • Summer Research Grant, Heider College of Business, Creighton University, 2008
  • Marketing Instructors' Choice Award, American Marketing Association, 2008
  • Faculty of the Year, Heider College of Business, Heider College of Business, Creighton University, 2006
  • Outstanding Teaching Assistant, Gatton College of Business & Economics, University of Kentucky, 2005
  • Dissertation Year Fellowship, Gatton College of Business & Economics, University of Kentucky, 2004
  • Sports Marketing Professional Certification, University of Kentucky Sports Marketing Academy, 2004
  • AMA-Sheth Foundation Doctoral Consortium Fellow, American Marketing Association, 2003
  • Gatton Fellowship, Gatton College of Business & Economics, University of Kentucky, 2002
  • Von Allmen E-Commerce Center Research Grant, Gatton College of Business & Economics, University of Kentucky, 2002
  • Assistant Golf Professional of the Year, Professional Gofers' Association of America, Iowa Section, 1997
  • Titleist & FootJoy GPTP Scholarship Winner, Professional Gofers' Association of America, Iowa Section, 1997
  • PGA Golf Professional Training Program Graduate, Professional Gofers' Association of America, 1997