Zhen (Jay) Yang | Heider College of Business | Creighton University

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Zhen (Jay) Yang

Zhen (Jay) Yang

Assistant Professor

Heider College of Business

Academic Appointments

Department

Marketing and Management

Position

Assistant Professor

Teaching Activity

Principles of Marketing
Seminar in Marketing: Digital Marketing

Publications and Presentations

Presentations

- Zhen Yang, Yanliu Huang, Barbara Kahn, and Jiangen He (2019), “Understanding Consumers’ Product Decisions When Shopping by Voice,” Association for Consumer Research Annual Conference, Special Session, Atlanta, GA
- Yanliu Huang, Zhen Yang, and Vicky Morwitz (2019), “Helping Me See the Big Picture: How A Paper versus Digital Calendar Influences Consumer’s Planning and Behavior,” Association for Consumer Research Annual Conference, Special Session, Atlanta, GA
, 2019

Research and Scholarship

Research and Scholarship Interests

- New Technology in Marketing
- Digital and Internet Marketing

Current Research Projects

- Yanliu Huang, Zhen Yang and Vicki Morwitz, “Helping Me See the Whole Picture: How Using A Paper versus Mobile Calendar Influences Consumer Planning and Plan Fulfillment,” under review at Journal of Marketing Research.
- Zhen Yang Yanliu Huang, Barbara Kahn and Jiangen He, “Understanding Consumers’ Product Decisions When Shopping by Voice,” in preparation for submission to Journal of Marketing.