Zhen (Jay) Yang
Zhen (Jay) Yang

Zhen (Jay) Yang

Assistant Professor
Heider College of Business

Academic Appointments

Department

  • Marketing and Management

Position

  • Assistant Professor

Teaching Activity

  • Principles of Marketing
  • Seminar in Marketing: Digital Marketing

Publications and Presentations

Presentations

    • Zhen Yang, Yanliu Huang, Barbara Kahn, and Jiangen He (2019), “Understanding Consumers’ Product Decisions When Shopping by Voice,” Association for Consumer Research Annual Conference, Special Session, Atlanta, GA
     
    • Yanliu Huang, Zhen Yang, and Vicky Morwitz (2019), “Helping Me See the Big Picture: How A Paper versus Digital Calendar Influences Consumer’s Planning and Behavior,” Association for Consumer Research Annual Conference, Special Session, Atlanta, GA
    , 2019

Research and Scholarship

Research and Scholarship Interests

    • New Technology in Marketing
    • Digital and Internet Marketing

Current Research Projects

    • Yanliu Huang, Zhen Yang and Vicki Morwitz, “Helping Me See the Whole Picture: How Using A Paper versus Mobile Calendar Influences Consumer Planning and Plan Fulfillment,” under review at Journal of Marketing Research.
     
    • Zhen Yang Yanliu Huang, Barbara Kahn and Jiangen He, “Understanding Consumers’ Product Decisions When Shopping by Voice,” in preparation for submission to Journal of Marketing.