James Zboja, PhD
James Zboja, PhD

James Zboja, PhD

Associate Professor
Heider College of Business

Academic Appointments

Department

  • Marketing and Management

Position

  • Associate Professor

Biography

Dr. Jim Zboja is an Associate Professor of Marketing at Creighton University’s Heider College of Business. He currently specializes in teaching marketing research at both undergraduate and graduate levels. Jim attended Middle Tennessee State University for his B.B.A. and M.B.A. degrees and Florida State University for his Ph. D. Prior to coming to Creighton for the 2018-2019 academic year, Jim spent ten years at the University of Tulsa and two years at Eastern Michigan University. His industry experience includes sales and merchandising roles with Campbell Soup Company and BellSouth Mobility, among others. Jim’s research focuses primarily on customer perceptions of sales pressure, consumer entitlement, and interpersonal influence in selling interactions and in organizations. He has been published in Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Services Marketing, and Journal of Consumer Behaviour, among others. Born in Chicago, before 2016 Jim would self-identify as a “long-suffering” Cubs fan. Jim enjoys live music, hiking, tennis, running, and spending time with his wife Mary Dana and daughter Julie.

Publications and Presentations

Articles

  • Haytko, Diana L., Ronald A. Clark, and James J. Zboja, “A Push or a Nudge: Understanding Consumer Perceptions of Sales Pressure.”, Rutgers Business Review, 2 (2), 186-190, 2017
  • Zboja, James J., Ronald A. Clark, and Diana L. Haytko, “An Offer You Can’t Refuse: Consumer Perceptions of Sales Pressure,” Journal of the Academy of Marketing Science., Journal of the Academy of Marketing Science, 44 (6), 806-821, 2016
  • Zboja, James J., Mary Dana Laird, and F. Adrien Bouchet, “The Moderating Role of Consumer Entitlement on the Relationship of Value with Customer Satisfaction.”, Journal of Consumer Behaviour, 15(3), 216-224, 2016
  • Laird, Mary Dana, James J. Zboja, Arthur D. Martinez, and Gerald R. Ferris, “Performance, Political Skill, and Personal Reputation.", Journal of Managerial Psychology, 28 (6), 661-676, 2013
  • Clark, Ronald A., James J. Zboja, and Ronald E. Goldsmith, “Antecedents of Coupon Proneness: A Key Mediator of Coupon Redemption.”, Journal of Promotion Management, 19 (2), 188-210, 2013
  • Jackson, Ralph W., Charles M. Wood, and James J. Zboja, “The Dissolution of Ethical Decision Making in Organizations: A Comprehensive Review and Model.”, Journal of Business Ethics, 116 (2), 233-250, 2013
  • Zboja, James J. and Michael D. Hartline, “An Empirical Examination of High- Frequency Cross-Selling in Services.”, Journal of Relationship Marketing, 11 (1), 41-55, 2012
  • Laird, Mary Dana, James J. Zboja, and Gerald R. Ferris, “Partial Mediation of the Political Skill-Reputation Relationship.”, Career Development International, 17 (6), 557-582, 2012
  • Clark, Ronald A., James J. Zboja, and Clay M. Voorhees, “The Role of Customer Loyalty to the Salesperson in Generating Premium Revenue for Retailers.”, Journal of Applied Marketing Theory, 3 (1), 1-19, 2012
  • Zboja, James J. and Michael D. Hartline, “Using Internal Relationship Marketing Activities to Enhance Cross-Selling Performance in Services.”, Journal of Relationship Marketing, 9 (3), 117-131, 2010
  • Laird, Mary Dana, Jim Zboja, and Jeff Paul, (forthcoming), “This Is Not What I Saw on HGTV.", The Case Research Journal

Presentations

  • Zboja, James J., Ronald A. Clark, Susan Brudvig, “The Mediating Role of Consumer Perceptions of Sales Pressure on the Relationships of Credibility,
    Regret, and Consumer Alienation,” Target: American Marketing Association 2017 Summer AMA Conference: Innovation & Sustainability in Marketing, Volume 28, Kelly L. Haws, Mark B. Houston, and Charles H. Noble, eds., 604-605., 2017
  • Zboja, James J. and Kevin M. Gatzlaff, “An Empirical Examination of Heavy Coupon Use, Opinion Leadership, and Self-Confidence,” Academy of Marketing Science Annual Conference., 2017
  • Laird, Mary Dana, Jim Zboja, and Jeff Paul, “This Is Not What I Saw on HGTV,” North American Case Research Association Annual Conference, Start-up Case Workshop., 2016
  • Wood, Charles M., Yuhui Gao, Nitin Joshi, Upinder Dhar, P Narayana Reddy, Santosh
    Dhar, Ashwini Sharma, Nicholas Wood, Xiaoning Liang, Adrien Bouchet, Jim
    Zboja, Theo Lynn, and Graham Hunt, “Tough Listening: A Cross-Cultural Exploration of Strategies to Improve Listening When it is Difficult,” Global Marketing Conference, Hong Kong., 2016
  • Zboja, James J., Mary Dana Laird, and Ronald A. Clark, “Consumer Entitlement’s Moderating Role on the Impact of Salesperson Credibility on Perceptions of Sales Pressure,” Academy of Marketing Science Annual Conference., 2016
  • Brudvig, Susan, James J. Zboja, and Ronald A. Clark, “Beyond the Conditional Mean: Using Quantile Regression to Understand the Relationship of Completion Time and Student Performance in Computer-Based Exams,” in Teaching Marketing to New Generations and Non-Traditional; Students, Marketing Educators’ Association Annual Conference Proceedings, Gregory S. Black and Michelle M. Nelson, eds., 107-9., 2015
  • Zboja, James J., Mary Dana Laird, and Adrien Bouchet, “On the Service Quality and Satisfaction Relationship: The Moderating Role of Consumer Entitlement,” in Developments in Marketing Science, Volume 37, Michael W. Obal, ed., 51., 2014
  • Laird, Mary Dana and James J. Zboja, “The Effect of Introversion on the
    Relationship between Self- and Other-reports of Reputation,” Presentation at the
    Academy of Management Annual Conference, Orlando, FL., 2013
  • Bouchet, Adrien and James J. Zboja, “The Service Profit Chain in a Professional Sport Setting,” in Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets: 2012 AMA Summer Educators’ Proceedings, Volume 23, Todd J. Arnold and Lisa K. Scheer, eds., 448-449., 2012
  • Zboja, James J. and Kevin M. Gatzlaff, “An Exploratory Study of Extreme Couponing,” in Marketing Dynamism & Sustainability: Things Change, Things Stay The Same: Proceedings of the Academy of Marketing Science Volume XXXII, Leroy Robinson, Jr., ed., 382., 2012
  • Wood, Charles M. and James J. Zboja, “Battling 'Senior-itis': Challenging
    Students with Ideation through Implementation” NCIIA conference., 2012
  • Laird, Mary Dana, Gerhard Blickle, James J. Zboja, Paula B. Schneider and Jerry Ferris, “Political Skill as a Moderator of the Performance- Reputation Relationship: A Two-Study Replication and Extension,” Paper presented at the Annual Meeting of the Southern Management Association, St. Pete Beach, FL., 2010
  • Zboja, James J. and Ronald A. Clark, "Perceptions of Sales Pressure: A
    Qualitative Study," in Developments in Marketing Science: Proceedings of the
    Academy of Marketing Science, Volume XXXIII, Dawn R. Deeter-Schmelz, ed.,
    281., 2010

Research and Scholarship

Research and Scholarship Interests

    • Customer Perceptions of Sales Pressure
    • Consumer Entitlement
    • Social Influence in Consumer Behavior & Organizations
    • Consumer Coupon Use
    • Nonprofit Marketing