Tracks

DIG DEEPER INTO YOUR CAREER THROUGH TRACKS AND SPECIALIZATIONS.

At the Heider College of Business, you can focus your studies through our tracks and specializations.

Are you a fan of sports and marketing? Sports management/marketing is just one of the many specializations you can pursue at Heider.
Check out our other ways to expand your business education:

Finance

Manage investments, work on the NYSE, or be a
financial planner through our finance tracks in:

Financial Analysis
Financial Planning
Financial Services and Consulting
Insurance and Risk Management

Business Intelligence & Analytics

Create a big future in big data through our tracks in:

Business Analytics
Information Technology
Data Media and Design

Pre Healthcare Program

Combine your passion for business with a
pre-healthcare specialization for a career in:

Medicine
Dentistry
Pharmacy
Occupational/Physical Therapy

Management and Entrepreneurship

Cultivate your entrepreneurial spirit. Learn how to grow your
career, a company or start a business from the ground up through our:

Social Entrepreneurship Track
General Entrepreneurship Track

Marketing

Expand your expertise in marketing by specializing in the following:

Strategic Communications
Customer Analytics