Marketing

Overview

Marketing encompasses all the activities that take place from the time an organization begins to develop its strategy and the product or service is conceived until the product or service is purchased by a customer. Thus, the study of marketing is of primary importance in business. This program is designed for students interested in preparing for the general field of marketing or for those wishing to prepare for specific careers in retailing, industrial marketing, advertising, sales management, and marketing research.

Plan of Study

Marketing students take such diverse courses as advertising and promotion, consumer behavior, marketing research and Internet marketing. In addition to traditional coursework, many students augment their educational experience through internships and part-time employment.

Field of Concentration Curriculum

MKT 333 Consumer & Market Behavior (3 credits)
MKT 343 Marketing Research (3 credits)
MKT 473 Marketing Management: Policy & Strategy (3 credits)
Nine credits approved Marketing electives (9 credits)

Outcomes

Most marketing graduates begin their careers as either a sales or marketing trainee in a wide variety of industries, such as pharmaceuticals, banking, insurance, retail and consumer product companies.  Opportunities are abundant in marketing and Creighton graduates are successful in finding jobs that closely match their career goals.

The average starting salary for a 2012 Creighton graduate in Marketing was $40,000.

AMA Student Chapter

Creighton's Chapter of the American Marketing Association, part of the American Marketing Association (AMA), the largest marketing association in North America, is a professional association for individuals involved in the practice, teaching and study of marketing worldwide. AMA members are connected to a network of experienced marketers over 30,000 strong and include leading marketing academics, researchers and practitioners from every industry. Through Creighton's Chapter of the AMA you can explore the marketing field though educational experiences, the Omaha community through networking events, and enjoy social events with fellow Creighton students.

For more information, contact AMA advisor, Dr. Trent Wachner.