“Portfolio is the best way to keep up with stocks you care about. Input your trades to get live-updating performance on your portfolios.” Thus reads the description of the latest financial app, Portfolio, on the Apple App Store website.
At the center of the course is the question, “How does business affect a city and change human behavior?” Dr. Gustafson feels Las Vegas is the perfect case study for this question because it presents a variety of issues for the students to examine.
“Go west, young man, go west,” Easterners were urged in the 19th century. “West” meant “opportunity,” and seeking one’s fortune west of the Mississippi was to fulfill America’s Manifest Destiny. Cue the wagon train.
Nearly two centuries later, “west” is still considered the land of opportunity –sunny, self-sufficient, state-of-the-art. Think Silicon Valley and San Francisco. 18 marketing and business intelligence & analytics seniors boarded planes (much more expedient than prairie schooners) as part of the travel course, Business on the Western Frontier. The students and their professors, Matt Seevers, Ph.D., associate professor of marketing, and Trent Wachner, Ph.D., associate professor of marketing, explored the retail, technology and service industries in San Francisco and the Silicon Valley.