John P. Workman, Jr., Ph.D.

Workman
John
Marketing and Management Chair, Professor of Marketing
Marketing and Management
Harper 3014
Phone: (402) 280-2394
Fax: (402) 280-5565

Biography

Teaching experience (institutions and time periods)

Creighton University - August 1998 - present
University of North Carolina(Chapel Hill) - August 1990 - May 1998

Publications

Workman, John P., Jr., Christian Homburg, and Ove Jensen (2003), "Intraorganizational Determinants of Key Account Management Effectiveness," Journal of the Academy of Marketing Science, 31 (Winter), pp. 3-21.
Homburg, Christian, Ove Jensen, and John P. Workman, Jr., (2002), "A Configurational Approach on Key Account Management," Journal of Marketing, 66, 2 (April), pp. 38-60.
Krohmer, Harley, Christian Homburg, and John P. Workman, Jr., (2002), "Should Marketing Be Cross-Functional? Conceptual Development and International Empirical Evidence," Journal of Business Research, 55 (6), pp. 451-465.

Presentations

Issues in Developing an E-Commerce Masters Degree," AMA Consortium on E-Commerce, Texas A&M University, July 14-17, 2001.
"Intraorganizational Determinants of Key Account Management Effectiveness," (with Christian Homburg and Ove Jensen), American Marketing Association Winter Educator’s Meeting, Scottsdale, AZ, February 17-19, 2001.
"Creativity and the New Product Development Team," (with Subin Im), American Marketing Association Winter Educator’s Meeting, Scottsdale, AZ, February 16-19, 2001.
"An Ethnographic Account of ’the Innovator’s Dilemma’," American Marketing Association Summer Educator’s Meeting, Chicago, IL, August 5-8, 2000.
"The Impact of Creativity on New Product Success," (with Subin Im), American Marketing Association Winter Educator’s Meeting, San Antonio, TX, February 5-8, 2000.