Bryan Johnson
Bryan Johnson, Ph.D.
Assistant Professor of Marketing
Department of Marketing & Management
  • Ph.D. Pennsylvania State University, Business Administration (Marketing)
    Dissertation: “Social Capital in the Marketplace: The Implications of Using Social Relationships for Consumption Purposes” – William T. Ross, Jr. (Chair), Meg Meloy, Wenpin Tsai, and Barbara Gray
  • M.S. Brigham Young University, Sociology
    Thesis: “The Context of Contact: White Attitudes Toward Interracial Marriage” – Cardell Jacobson (Chair), John Hoffmann, and Mikaela Dufur
  • B.S. Brigham Young University, Sociology: Research and Analysis, Summa Cum Laude    
    Minor: Business Administration

Peer- Reviewed Publications:

Johnson, Bryan R. and William T. Ross, Jr. (2014), “The Consequences of Consumers’ Use of Pre-Existing Social Relationships to Make Purchases,” Journal of Relationship Marketing, Forthcoming.

Jacobson, Cardell K. and Bryan R. Johnson (2006), “Interracial Friendship and African American Attitudes about Interracial Marriage,” Journal of Black Studies, 36 (4), 570-584.

Johnson, Bryan R. and Cardell K. Jacobson (2005), “Contact in Context: An Examination of Social Settings on Whites’ Attitudes Toward Interracial Marriage,” Social Psychology Quarterly, 68 (4), 387-399.

Other Publications:

Johnson, Bryan R. and Cardell K. Jacobson (2008), “Contact in Context: Whites’ Attitudes Toward Interracial Marriage,” in Within the Social World: Essays in Social Psychology, Jeffrey C. Chin and Cardell K. Jacobson, Eds. New York, NY: Pearson/Allyn & Bacon Longman.

Research Presentations:

Crawford, Steve, Wes Gray, Bryan Johnson, and Richard Price. “Do Buy-Side Recommendations Have Investment Value?” Paper presented at Oklahoma State University, October 2013, Stillwater, OK.

Crawford, Steve, Wes Gray, Bryan Johnson, and Richard Price. “Do Buy-Side Recommendations Have Investment Value?” Paper presented at University of Houston, October 2013, Houston, TX.

Crawford, Steve, Wes Gray, Bryan Johnson, and Richard Price. “Do Online Social Networks Matter for Financial Markets?” Paper presented at University of Connecticut, September 2013, Storrs, CT.

Crawford, Steve, Wes Gray, Bryan Johnson, and Richard Price. “Do Buy-Side Recommendations Have Investment Value?” Paper presented at American Finance Association, January 2013, San Diego, CA.

Crawford, Steve, Wes Gray, Bryan Johnson, and Richard Price. “Do Buy-Side Recommendations Have Investment Value?” Paper presented at Financial Management Association, October 2012, Atlanta, GA.

Crawford, Steve, Wes Gray, Bryan Johnson, and Richard Price. “Do Buy-Side Recommendations Have Investment Value?” Paper presented at Villanova University, February 2012, Villanova, PA.

Crawford, Steve, Wes Gray, Bryan Johnson, and Richard Price. “Do Buy-Side Recommendations Have Investment Value?” Paper presented at American Finance Association, January 2012, Chicago, IL.

Johnson, Bryan R., William T. Ross, Jr., and Robin Coulter, “Commercial Friendships and Commercialized Friendships: Two Sides of the Same Coin or Two Different Coins?” Paper presented at the Association for Consumer Research Annual North American Conference, October 13-16, 2011, St. Louis, MO.

Johnson, Bryan R., Steve Crawford, Wes Gray, and Richard Price. “Do Buy-Side Recommendations Have Investment Value?” Paper presented at Temple University, September 23, 2011, Philadelphia, PA.

Johnson, Bryan R., Steve Crawford, Wes Gray, and Richard Price. “Do Buy-Side Recommendations Have Investment Value?” Paper presented at the BYU Accounting Research Symposium, September 22, 2011, Provo, UT.

Johnson, Bryan R. and William T. Ross, Jr. “Are All Referrals Created Equal? The Impact of Social Connections on Consumer Discounts,” Paper presented at the Association for Consumer Research Annual North American Conference, October 23-26, 2008, San Francisco, CA.

Johnson, Bryan R. and William T. Ross, Jr. “Ties that Bind and Blind: The Negative Consequences of Using Social Capital to Facilitate Purchases,” Paper presented at the Association for Consumer Research Annual North American Conference, October 23-26, 2008, San Francisco, CA.

Johnson, Bryan R. and William T. Ross, Jr. “I Know a ‘Guy’: How Consumers Leverage Social Relationships to Improve Returns in the Marketplace,” Paper presented at the Association for Consumer Research Annual North American Conference, October 25-28, 2007, Memphis, TN.

Johnson, Bryan R. Discussant for “Practice Makes Imperfect? Sequence Learning and the Discontinuous Acquisition of Feature Use Skills” (by Arun Lakshmanan). Paper presented and discussed at the 37th Annual Haring Symposium for Doctoral Research, April 6-8, 2007, Bloomington, IN.

Johnson, Bryan R. and Cardell K. Jacobson. “Interracial Friendship and African American Attitudes about Interracial Marriage,” Paper presented at the 2005 annual meeting of the Southern Sociological Association, April 13-16, 2005, Charlotte, NC.

Johnson, Bryan R. and Cardell K. Jacobson. “Contact in Context: An Examination of Social Settings on Whites’ Attitudes Toward Interracial Marriage,” Paper presented at the 2004 Hawaii International Conference on Social Sciences, June 19, 2004, Honolulu, HI.